Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn by Neal Schaffer

Author:Neal Schaffer
Language: eng
Format: mobi
ISBN: 9781456604615
Published: 2011-09-01T14:00:00+00:00

Case Study: Creating a LinkedIn Group to Promote Interest in an Event

If you are organizing a conference, workshop, or other relevant event for industry professionals, consider letting your connections on LinkedIn know, and be creative when reaching out to others who might be interested. Many people working in sales, marketing, and business development are constantly looking for new educational opportunities to improve their skills and network with other industry professionals in person.

BACKGROUND

Lanette Hanson, a business professional with more than eight years of experience in organizing workers’ compensation and risk management educational programs, started her own educational firm in 2010. As an entrepreneur on a tight marketing budget, she turned to LinkedIn to build awareness of the California Workers’ Compensation & Risk Conference, (http://www.cwcriskconference.org) a new program she is producing, as well as identify hot topics and secure industry expert speakers.

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